Effective date: January 1st, 2014
Last updated date: May 24, 2018
Table of contents:
- SCOPE AND APPLICATION: What and who this policy covers
- COLLECTION OF INFORMATION: The sources and methods by which Pixel Toys Limited, our service providers and our advertisers collect information from and about you
- USAGE AND DISCLOSURE OF INFORMATION: How Pixel Toys Limited use the data we collect from you and who we may share such data with and why
- INFORMATION SECURITY: How Pixel Toys Limited protect any information they collect from you from loss or misuse
- USER ACCESS AND CONTROL: How you can access and control the information Pixel Toys Limited have collected from and about you
- CHILDREN’S PRIVACY: How Pixel Toys Limited protect under 13’s
1. SCOPE AND APPLICATION
As set forth in our Terms and Conditions of Use, Pixel Services are for a general audience, are not targeted to children, and do not knowingly collect personal information from children or any person under the age of 13
2. COLLECTION OF INFORMATION
Pixel and our service providers collect the following information from and about you:
Registration Information is the information you submit to register for a Pixel Service, for example, to create an account, post comments, receive notifications, newsletters, send and receive customer support issues and other communications, or enter a contest or sweepstake, or receive a prize from winning a contest or sweepstake. Registration Information may include, for example, name, username, email address, phone number, gender, postal or zip code and birthday.
Public Information and Posts consist of comments or content that you post to Pixel Services and the information about you that accompanies those posts or content, which may include a name, username, comments, likes, status, profile information and picture. Public Information and Posts are always public, which means they are available to everyone and may be displayed in search results on external search engines.
Activity Information. When you access and interact with Pixel Services, Pixel and it’s service providers may collect certain information about those visits, for example, in order to permit your connection to Pixel Services, our servers receive and record information about your computer or device or browser, including potentially your IP address, hardware and software information or browser information. If you access Pixel Services from a mobile or other device, we may collect a unique device identifier assigned to that device, geolocation data including your precise location, or other transactional information for that device. When you use Pixel Services to participate in our mobile games, we may collect scores, rankings, transaction information, and other information regarding your gameplay and Pixel Services interactions. Additionally, when you communicate with Pixel and Pixel Services we may retain information regarding these communications.
Browser tracking technologies such as cookies are comprised of small bits of data. Pixel Services and Pixel’s website send this data to your browser when you first request a webpage and then store the data on your computer or other device so the Pixel Service or website can access information when you make subsequent requests for pages form that service. These technologies may also be used to collect and store information about your usage of Pixel Services, such as web pages you have visited, content you have viewed, search queries you have made and advertisements you have seen.
Third parties that support Pixel Services by providing advertisements or providing services, such as allowing you to share content or tracking aggregate Pixel Services usage statistics, may also use these technologies to collect similar information as when you use Pixel Services or third-party services. These third parties may also use these technologies along with Activity Information they collect, to recognise you across the devices you use, such as a mobile phone and a mobile tablet or personal computer. Pixel does not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies.
Information from Other Sources. Pixel may supplement the information we collect with information from other sources, such as Pixel Affiliates or other business partners.
3. USAGE AND DISCLOSURE OF INFORMATION
Pixel may use and disclose the information we collect from you to provide Pixel Services and features to you, including: to measure and improve those Pixel Services and features and to develop new products and services, to improve your experience with Pixel Services (online and offline) by delivering content you will find interesting such as new gameplay, gameplay changes and advertisements and marketing messages, to allow you to comment on content, and participate in online games, contests and sweepstakes, reward programs, to provide you with customer support and respond to inquiries. In order to provide you with content and advertisements that are more interesting and relevant to you, we may use the information from and about you to make inferences and predictions about your potential interests. When information collected from or about you does not identify you as a specific person, we may use that information for any purpose or share it with third parties, to the extent permitted by applicable law.
We may use and disclose the information we collect from and about for these additional purposes:
To allow service providers to assist Pixel in providing and managing the Pixel Services. The information we collect from and about you may be made available to certain third part service providers, such as contractors, analytics and other measurement companies, agents or sponsors, who help analyse and understand your use of Pixel Services, provide customer support, advertising and marketing, and manage and/or provide the Pixel Services.
To contact you. Pixel may periodically send promotional materials or notifications related to Pixel Services. If you want to stop receiving promotional materials from Pixel you can follow the unsubscribe instructions at the bottom of each promotional email. There are certain service notification and other emails that you may not opt-out of, such as notifications regarding any transaction or notice of changes to Pixel Services or related policies.
To protect the rights of Pixel and others. There may be other instances where Pixel may use or disclose your information, including situations where Pixel has a good faith belief that such use or disclosure is necessary in order to; (i)protect, enforce, or defend the legal rights, privacy, safety, or property of Pixel, Pixel Affiliates or their employees, agents and contractors including enforcement of Pixel agreements and our terms of service and use; (ii) protect the safety, privacy, and security of users of Pixel Services or members of the public; (iii) protect against fraud or for risk management purposes; (iv) comply with the law or legal process; or (v) respond to requests from public and government authorities.
To complete a merger or sale of assets. If Pixel sells all or part of its business or makes a sale or transfer of its assets or is otherwise involved in a merger or transfer of all or a material part of its business including in connection with a bankruptcy or similar proceedings, Pixel may transfer your information to the party or parties involved in the transaction as part of that transaction.
4. INFORMATION SECURITY
Pixel uses commercially reasonable administrative, technical, personnel and physical measures designed to safeguard information in Pixel’s possession against low, theft and unauthorised use, disclosure or modification.
5. USER ACCESS AND CONTROL
If you would like to access, review, correct, update, suppress, delete, or otherwise limit our use of your personal information in our custody or control, you may contact Pixel as outlined in section 8. Note that we may be required to request certain personal information from you for the purpose of verifying the identity of the individual seeking access. We will try to comply with your request(s) as soon as reasonably practicable and in accordance with applicable law.
6. ADDITIONAL IMPORTANT INFORMATION
In addition, Pixel is not responsible for the privacy or data security practices of other organisations, such as Facebook, Twitter, Apple, Google, Microsoft or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer, including in connection with any information you disclose to other organisations through or in connection with the Pixel Services.
Remember that even after you cancel your account, or if you ask us to delete your personal information, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services. Because of the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers sometime after cancellation or your request for deletion, for fraud detection or to comply with applicable law or our internal security or recordkeeping policies. It may not always be possible to completely remove all of your information due to technical constraints or contractual, financial or legal requirements.
Sensitive Information. We ask that you not send us, and you not disclose, any sensitive personal information (such as social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Pixel Services or otherwise.
7. CHILDREN’S PRIVACY
Pixel does not knowingly collect personal information from children under 13 years of age. If Pixel learns that Pixel has inadvertently gathered personal data from children under 13 years of age, Pixel will take reasonable measures to promptly delete such personal data from Pixel ’s records.
Pixel understands the need to provide extra privacy protections to users who are children. To that end, features and services such as social networking plug-ins, behaviourally targeted advertising, and collection of data for the purpose of building user profiles are not available to users under 13. Pixel also does not allow our third-party partners who engage in such practices to access personally identifiable data from users under 13.
Pixel and its partners do collect non-personally identifiable data from children. This includes, for example, collection of IP-based geolocation data to ensure that the product, service or features served comply with applicable laws of that nation.
If you have additional questions about Pixel’s Privacy Practices related to children under the age of 13, please contact us using the information in section 8.
Email: [email protected]
Mail: F.A.O Privacy Team, Pixel Toys, Regent Square House, Regent Street, Leamington Spa, CV32 4NS